Posted on 02 May, 2018 by Rob Barber |
When you contact a prospect a lead or a customer, how do you want people to feel? Is this feeling a key part of your positioning. What emotions are you trying to evoke or align with?
Progress has waved its shiny stick at company directors called technology and has hypnotised the majority into thinking that it's all OK, it's all covered because with our tech, we get back to people within…Read more
Posted on 22 Jun, 2017 by Rob Barber |
The journey on match day to watch my team is about 1 1/2 hours, which includes a short drive and two train hops.Read more
Posted on 12 May, 2017 by Rob Barber |
Remember on holiday when you've had a bit too much sun, and you grab the empty sun lotion bottle - ooops!Read more
Posted on 09 May, 2017 by Rob Barber |
Imagine one morning walking into a coffee shop and asking for a low-fat soy, extra hot, double shot, tall, whipped cream caramel latte! Getting what you have asked for demonstrates that the company understands your needs and values your custom.Read more
Posted on 15 Mar, 2017 by Rob Barber |
The top 1% of companies understand that the ROI with new business from existing customers is massive.Read more
Posted on 08 Feb, 2017 by Rob Barber |
Quick Marketing answers: Get attention for the right reasons and get it fast!Read more
Posted on 19 Oct, 2016 by Rob Barber |
I'd like to recommend this company to you.
Human nature has evolved to first protect and then discover, so when we are given a recommendation, our first thoughts are to doubt and be negative. Recommendations help to build reciprocity within a relationship, which in real life is... Thanks for this - I owe you one, giving you an edge for when you ask for a…Read more
Posted on 26 Sep, 2016 by Rob Barber |
Your phone for making those flexible calls on the go, or your car keys for when you've got to get to a meeting without delay?
All important to you - but losing the ability to change prospects into customers, to change peoples perceptions of what you do or to drive interest in your product or service.
Now that's big.
You can lose your phone or car keys, but I'm not going to…Read more
Posted on 16 Sep, 2016 by Rob Barber |
Today, you're not competing with business from within your industry, but from any other business that your prospect connects and spends money with.
It's easy for your prospects to put your product or service on hold when distracted by other brands promoting in a more dynamic way which unfortunately may effect how your business grows over the next 12 months!
Fortunately we've been…Read more
Posted on 23 Aug, 2016 by Rob Barber |
A big insight - it's no longer effective to sell, sell, sell all of the time.
Today, its about creating a series of reasons: Giving, then Value, then Asking for the sale, and as you can see the priority has flipped 360!
So that's different, but what really does push it way over the edge is:
The tone of voice at each stage needs to be different.
Posted on 17 Aug, 2016 by Rob Barber |
London - It's a big city, with lots of amazing people all going in different directions to get things done, just like you going to an important meeting, you have a choice to own and control your time or allow something else to effect the outcome.Read more
Posted on 12 Aug, 2016 by Rob Barber |
The answer lies in positioning - in fact:Read more