The new look uses the original logo we designed several years ago, but is lifted with a new colour palette, and a more abstract, geometric design. The concept lifts the image of the business from being a run of the mill freight forwarder to something more vibrant and interesting.
The makeover includes web site, brochure, stationery, email campaigns and van livery. "The language used has been an important part of the rebrand" says Rob at TYGA. "We felt it was important to grab their prospects attention right off the bat, as the competition in their industry is enormous".
So rather than focussing on big photos of trucks and planes, we decided on this memorable and vibrant geometric design, which shows movement and speed in a subtle and memorable way.
The business is growing, and their image is being recognised in the industry.
The first impressions in this very crowded sector are so important, so you need to get it right, and you need to get it out there in front of people.