The strategies will change, the tactics will be different, but the science of changing a prospect into a customer involves using the same principles. Today it's not about industry experience, but getting results.
We have grown an automotive business from £250K to £25Million , sold out meeting & conference facilities within hospitality, and created new customers for the legal and financial markets.
Modern industry is far less structured these days – they all blend into one another. Old-school thinking is: "my message out to market should be industry related". Modern thinking is: "My message out to market should be customer-centric".