The answer lies in positioning - in fact:
Brands that have such a strong draw seem to have laser messaging perfectly meeting the needs of their prospects, and are able to switch from "love me" branding to "Buy from me" messaging all packaged within short campaigns, which leave competitors trailing behind.
What does this mean to you?
Well unless you are in fact Apple, Virgin, or Audi (very cool brands), then you may want to understand how creating a Power brand for your company can effect the future growth and sales for the business.
The companies that best understand power positioning, are brands that have a real affinity with prospect expectations, and are able to sell through these rather than the obvious product route.
Want to know more? Call or send Rob and email email@example.com
Have fun :)