There are many good sports people, actors, and artists, plying their trade around the world, but we don't remember the good ones...
That's because they are not different, special or amazing enough for us to remember!
Likewise, good customer service, or a good products are now seen as average.
If you are looking to get good customer feed back, you're not really moving forward, because your competitors will be looking to get great reviews.
So if you don't have an amazing product or service, how can you stand out and create the interest to capture that new business away from your competitors.
The top 1% of companies have a process which allows them to stand out.
They have a unique way of introducing themselves to prospects.
They have a special formula for maintaining interest.
And they have the strategy for positioning what they have as AMAZING.
It's as simple as that
