We can talk to anyone, make purchases, and find answers to our questions whenever we want, wherever we want.
We’ve quickly grown accustomed to having answers at our fingertips, and we’re increasingly expecting the same at our workplace. Part of our expectation comes from our innate curiosity. When we encounter something new, we want - and need - to know more, and part of the new environment we live in enables us to get those answers NOW! Knowledge is rewarding because it “dispels undesirable states of ignorance" and uncertainty, It eats away at us when we can’t figure something out. We want to know why something happened so that we can avoid - or repeat - the same outcome in the future.
This doesn’t mean we simply want the final answer or outcome; we want to be a part of the discovery process. The driver of our curiosity is a need for understanding, the what, the why, the how, the what-for. And answers alone don’t help us understand as much as the discovery process leading up to the answers. Together, they provide a complete understanding with which we can avoid the bad, replicate the good, and find new opportunities.
As we try to gain understanding and find those answers, we have data to help. More and more data is being captured—in our personal lives and also within our organisations. This data gives us the facts, the truth, the objective view of what has happened. Data is knowledge, and when people are empowered to explore and ask questions using their data to make everyday decisions, they can find the understanding, insights, and opportunities they seek.
So how can you harness data to sell more of what you do?
It's more than design, branding, and strategic thinking, or planning, tactics and campaigns.
Your business growth comes down to this:
Understanding how to develop insights that will make an Impression.
Today, creating a campaign to sell what you produce is no longer good enough and here's where it can get complicated.
What you need is a series of WOW's formed from a blend of data and analytics, planned using psychological insights, delivered in a sequence focusing on key traits and triggers!
Or
We can create a new vision with you.
Are you looking to develop one of these areas.
- New prospects
- Sales growth
- New product or service launch
- New brand development
- Online development
- Off line development
- UK, EMEA, Global sales development
If your answer is yes, you need to talk with us.
2018, is already the year of GDPR, so if you want to develop more opportunities from your data moving forward and grow your business, get in touch now.
Rob.
