Quick Marketing answers: Get attention for the right reasons and get it fast!
There's no real silver-bullet piece of marketing tech, data science, or automation process that will help you if your marketing is bland or boring, however their is a quick solution:
While they’re not the only answers, the two obvious responses are to:
1. Have the very best product or service in your market; and
2. Make sure all your target buyers are aware your product or service is the very best – which is where it can get technical with sophisticated promotions.
In a word, ‘creativity’ is the convenient solution.
That is, creating and distributing marketing communications more distinctively – more creatively - than your rivals in order to earn attention and drive behaviour change. It’s about daring to be different and not repeating exactly what others have done before you. It’s about delivering key messages in a way that’s unmissable and unignorable.
Roll up, roll up!
Having spent half my career in sport and half in Marketing I have learnt that the two areas have very similar attributes. To have success you need to be dedicated, have a positive attitude, try new techniques, and work to short, mid, and long term plans.
Creating stand-out marketing comms that drive behaviour change is an evolving skill that takes a while to master, but I want to provide a few helpful ideas and quick gains for you, that will set you on your way.
It's about giving your customer comms some oomph (before your rivals do) in order to earn customer attention. And it’s about putting bland and boring sales messages in the B2B in.
Having spent half my career in sport and half in Marketing I have learnt that the two areas have very similar attributes. To have success you need to be dedicated, have a positive attitude, try new techniques, and work to short, mid, and long term plans.
Creating stand-out marketing comms that drive behaviour change is an evolving skill that takes a while to master, but I want to provide a few helpful ideas and quick gains for you, that will set you on your way.
It's about giving your customer comms some oomph (before your rivals do) in order to earn customer attention. And it’s about putting bland and boring sales messages in the B2B in.
