Imagine one morning walking into a coffee shop and asking for a low-fat soy, extra hot, double shot, tall, whipped cream caramel latte! Getting what you have asked for demonstrates that the company understands your needs and values your custom.
It’s also obvious that you might be a little bit too picky :)
If a hairdresser listens to you and styles your hair just the way you like it, you’re much more likely to become a repeat customer and recommend them to all your friends.
This really is a game changer for your business.
How do you create personalised campaigns? From your name scribbled on a Starbucks cup to clever email strands, personalisation is about the consumer getting a tailored and individual experience that ultimately results in them giving more of their time, money and loyalty to your brand.
Today: right time, right place, right message is no longer good enough to support marketing and sales.
Creating a unique connection is key but it has to be more than just your prospects name to keep them engaged.
Part strategy, psychology, and technology, your personalised sales system is built using clues from current customers, neuro thinking to influence the traits collected, and a bit of technology, helping to build a relevant path from prospect to new customer.
If you'd like to move ahead of your competitors by getting your own personalised sales & marketing campaigns, get in touch now.
More touches + relevancy + context = greater sales.
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Posted on by Rob Barber