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Marketing Blog:

8 simple words that when analysed are so powerful

I'd like to recommend this company to you.

Human nature has evolved to first protect and then discover, so when we are given a recommendation, our first thoughts are to doubt and be negative. Recommendations help to build reciprocity within a relationship, which in real life is... Thanks for this - I owe you one, giving you an edge for when you ask for a sale.

Here's what your prospects will feel from a recommendation campaign.

1. Trust - It must be good coming from you. (pre selection).
2. Exclusivity - I've been given some inside information. (an advantage).
3. Experience - It's tried and tested. (saving time).
4. Thoughtful - Someone has taken the time to think of me. (bonding)

Want to know more? Call or send Rob and email

Have fun :)

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