I'd like to recommend this company to you.
Human nature has evolved to first protect and then discover, so when we are given a recommendation, our first thoughts are to doubt and be negative. Recommendations help to build reciprocity within a relationship, which in real life is... Thanks for this - I owe you one, giving you an edge for when you ask for a sale.
Here's what your prospects will feel from a recommendation campaign.
1. Trust - It must be good coming from you. (pre selection).
2. Exclusivity - I've been given some inside information. (an advantage).
3. Experience - It's tried and tested. (saving time).
4. Thoughtful - Someone has taken the time to think of me. (bonding)
Want to know more? Call or send Rob and email firstname.lastname@example.org
Have fun :)
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A common problem for most companies is knowing when to ask for the sale.
Posted on by Rob Barber